The ideal facility for your product research, training and video in the New York and New Jersey metro areas
MedSimCenter® creates simulated use environments with the technology, support, and conveniences of a world-class market research center.
4 foot wide doorways allow easy access for medical equipment and props to our research labs
Not just a facility, we are your full service support team
Orchestrating simulated use projects can be complex and stressful.
Let us worry about the details of your engagement. We work with you to define your requirements. When you arrive for your research or training, we will have the furniture, equipment, and props set up and ready. Scrubs, lab coats, gloves, and masks are always available for clients and subjects. We keep a supply of commonly needed items on hand for last-minute adjustments.
Refreshments and snacks are included for your team and your subjects. Meals are catered by a wide variety of excellent local restaurants.
We are conveniently located in North Central New Jersey just 30 minutes west of Newark International Airport and 45 minutes from New York City.
Recruiting professionals and consumers
We have access to thousands of nurses, physicians, and allied health professionals who are within a 60-minute commute of the MedSimCenter. We can provide physicians, nurses, pharmacists, technicians, and a wide range of other allied health professionals and consumers for your studies including individuals with specific health issues.
MedSimCenter’s location and easy access to major interstate highways allow us to recruit professionals and consumers from urban, suburban, and rural areas.
We can provide a one-way mirror live view of the action in our main lab. The viewing room also includes two screens to monitor the close-up action from our high-definition cameras.
Observers can also gather in our conference room to view the live-edited high-definition view on an 85″ QLED wall monitor displaying up to 4 video feeds including monitors in real-time by our A/V engineer. The same images and sound are live streamed.
A full range of viewing options
We provide full-fidelity remote observation and video conferencing capabilities in addition to our in-house through the glass and video viewing. Your colleagues, clients and stakeholders can share the experience of first-hand observation of product users and hear for themselves their spontaneous reactions.
We only use professional audio and video equipment. Our videos are tack sharp, full high definition, white balanced, and accompanied by pristine audio. We edit in real-time, multiple camera views for observation, streaming, and recording. We deliver the same audio/video services on the road in Chicago, Paris, or Tokyo that we do in our research studio.
Engaging video summaries transform hours of interviews into minutes of impact and insights
Our high-definition live streaming, recordings, and expertly edited video summaries can disseminate your findings, allowing your audience to draw and have ownership of their own insights from the experience.
We summarize your days of research content into brief and impactful video reports. You can even select key vignettes or sound bites for your executive presentations.
Transportation
Newark International Airport (EWR) daily flights to global destinations (30 minutes via Uber/Lyft)
Daily early morning express bus service to Port Authority station in New York City (45 minutes)
Train service to Penn Station, NYC from Lyons, Basking Ridge, and Summit stations.
Hotels
Restaurants
3 West – new American restaurant with an open kitchen, wine cellar, dark wood bar and happy hour.
Aikou– modern Asian cuisine. Lunch specials.
Aroma – authentic Southern Indian cuisine. Weekday lunch buffet available.
Bruno’s Bistro – well-prepared, Italian creative cuisine, with fresh local organic ingredients.
Origin – Thai dishes with a French twist & unique game meats in eclectic surroundings.
Prezzo Italian – locally grown ingredients prepared in modern combinations.
Saly G’s Restaurant and Tavern – unique twist on on traditional Italian-American.
Silk Road – genuine Afghan cuisine.
Stone House – American upscale dining room on 10 acres with New American dishes and an outdoor fire pit.
Uproot – American eatery with creative tasting menus in bright, modern digs.
Washington House – a favorite of our team for after-research dining.
The Market Modelers Group
Market Modelers was founded in 2008 to provide research and forecasting support to healthcare clients from start-ups to multi-national strategics. The capabilities we developed to fulfill our mission evolved into our brands managed today under The MM Group™.
MedSimCenter® can emulate a wide range of professional and consumer healthcare environments. Hosting your studies, productions, and events with the technologies, support, and conveniences you expect in a world-class market research center.
We can reduce the hassles of your simulated use productions. We will recruit your subjects, secure needed props, wardrobes, and supplies. On-site professional video recording and streaming, moderation, and research assistance are available.
Med ViewPoint® provides research and analysis specifically engineered to inform product selection, design, marketing, and other mission-critical decisions.
We thoughtfully design, and efficiently execute research and analysis with healthcare professionals, consumers, and stakeholders on current practices, trends and their reactions and evaluation of concepts, prototypes, products and services.
For over 15 years, Market Modelers® has been creating best-in-class assessments of new biotech, pharma, device, and diagnostic products. Our evaluations are based on a critical analysis of the size, scope, and dynamics of your target markets.
We partner with companies of all sizes to describe and communicate future revenue to inform development, marketing, investment and acquisition decisions.
Team
We are a close-knit group of creators, analysts, and facilitators with corporate, clinical, and behavioral science healthcare experience that are dedicated to our clients’ success.
Robert Ameo PhD
Managing Director
Robert evaluated new product opportunities for investment and acquisition for Johnson & Johnson. He holds a PhD in psychology with a concentration in research and statistics from the University of Miami. Currently a member of the International Institute of Forecasters, HFES, the American Psychological Association, and the Society for Consumer Psychology.
Bridget McElwee
Director MedSimCenter
Bridget oversees all aspects of the MedSimCenter’s operation. She will make sure your engagements will exceed expectations. Trained in psychology at Nova University and an experienced wellness / healthcare educator, Bridget holds certificates in both focus group moderation and Human Factors Engineering in Medical Technology.
Nancy Bullock
Executive Director
Nancy’s hallmark is championing and driving first-in-kind business processes, ventures, and disruptive healthcare solutions. She has held strategy, M+A, and commercial leadership roles at Philips, Medtronic, and Johnson & Johnson, among other world-class brands. She achieved a B.S. in Biotechnology and MBA from Worcester Polytechnic Institute (WPI).
Shannon Maschmeier
Research Consultant
Shannon has extensive project management, research recruiting, and survey development experience. She is skilled at defining participant requirements, developing recruiting tactics, curating samples, and conducting research interviews. Shannon holds an M.Ed. in Counseling from UMSL and an MBA from Webster University.
Nicole Kaplowitz PhD
Human Factors Consultant
Nicole is a HF/UX psychologist with 20 years’ experience conducting user research worldwide. She has moderated thousands of test sessions for a wide variety of medical devices. Nicole helps her clients understand and improve the use-related safety and efficacy of their product, while ensuring they meet FDA and IEC62366 requirements.
Chris Stever
Content Analyst / Engineer
Chris is the creative force behind our group’s multimedia productions. He has worked on over 100 projects as an audio engineer, video editor, and qualitative content analyst. Chris has a degree in audio production and engineering and also holds a certificate in Human Factors Engineering in Medical Technology.
Emily Crampton MSN, RN
Consultant & Moderator
Emily is an healthcare qualitative and quantitative moderator of market, concept and usability studies. She also practices as an active ED/Trauma nurse in a level one center. On the clinical faculty for a BSN nursing program Emily advises on clinical nursing procedure. Emily holds an MSN in Nursing Education and a Bachelor’s of Science in Nursing.
Sherry Mandel MA, RN
Consultant & Moderator
Sherry is a qualitative and quantitative moderator of market, concept and usability studies. In addition to her medical device experience, she has been active in wellness, cancer prevention, oncology, infertility and plastics. Sherry holds a Masters degree in Health Education and Promotion from the University of London and a Bachelor’s of Science in Nursing.
Bonnie Elbaum
Research Associate
Bonnie is a consulting project manager, editor, and writer. She has co-authored two books on the pedagogy of on-line teaching and learning. Bonnie holds a B.A. in Natural Sciences from Hampshire College.
Partnerships
Pharmaceuticals, biotech, medical device and diagnostics startups to marquee brands have relied on our expertise and resources to develop and market their current and future products.
